Shopping online is slowly becoming a rage thanks to the easy way of picking the best products and getting them delivered at your doorstep. You don’t have to make your way through the crowded malls, wait at the trial rooms and then in the long queues to pay the bill and get it packed. Going online has made shopping a global experience. You can look up any product from the national or international market, compare and order. It is only a matter of a few extra shipping days and you can become its proud owner. The market is competitive, but some noticeable trends which are bound to create an impact on your sales ought to be kept in mind and followed in order to capture the attention of the target audience.
Personalize the Product
Personalization of the product is important in order to woo the customer. It is all part of the marketing process and a record number of sales have been shown owing to personalization. Behavioral data is effective in showing customers what they want to buy and thereby increase sales.
Using Video to Illustrate Product Utility
The product page is important and the place where most customers are likely to stay for a longer time. Demonstrative videos of the actual products are very important to enable customers to get clear along with shots from all angles and in all available colors. Detailed product descriptions are equally important in imparting knowledge about the product and how it can benefit the buyer. Since the choice is to be made by viewing alone it is important to get a clear idea about the size, shape, and texture of the product. Providing alternatives to the customer is important in case you don’t want to lose a sale.
Make an Interesting Read
Content marketing is another important aspect of the online selling. Research has found that 65 percent sites used lifestyle photography, 61 percent opted for blogs and magazines while 50 per cent used some form of an editorial. Interesting content is more likely to bring customers around other than the products. Readers and shoppers love to read articles offering tips, style trends, commentary on the latest fashion show and top five features.
Faster Delivery Options
Getting your chosen product delivered home is a huge deciding factor in terms of sales. Most opt for faster delivery options if there are any on the website. Many sellers offer one or two-day delivery options which are at times free services. Many of the online shopping websites offer delivery in an hour within the city for select items which make their service hugely popular and a cut above the competitors. Also, many retailers offer the click and collect service which places the products in the hands of the customer in an hour or so. Popularity is guaranteed for services that are faster and prompt.